Viral video what makes

Unfortunately, the answer is no. There is no checklist you follow in order for your small business video to go viral. Viral videos are the result of a perfect storm of great timing, off-the-wall creativity, pop culture and internet sharing habits.

Some videos may even be the result of expensive advertising campaigns, which to many, may seem like cheating. But, with a better understanding of why videos go viral, you may have a better chance at it.

Viral videos spread through the internet and the collective conscience of our popular culture like a virus. But what qualifies a video as viral? Is there a certain number of views, shares, comments or news stories written a video has to earn before it can earn the viral label? The answer is honestly no. Probably the best way to tell if a video has truly gone viral is through offline means. If your friends, family, and co-workers are all talking about the same video, its safe to assume that the video has gone viral.

Even better is if those people seemingly come from different age groups and have different interests. In that case, the video has truly connected with us on a much deeper level than just the interests of a particular group.

Timing can be everything with the internet. In many cases, the virality of a video can be fleeting and can be completely dependent upon what is happening in pop culture at the time of its release.

Before you start, define what your video is about and focus on getting that point across as clearly as you can. A little while back, we interviewed Zina Magomet from Greater Minds, a group that focuses on creating inspirational videos.

They used Biteable to create short videos that got over 30 million shares! Zina attributes their viral success to focusing on giving their fans something valuable. Effective videos are intrinsically useful to your audience.

You can check out the full interview with Zina here. Maximize the chance of creating a viral video by optimizing it for social sharing. When your followers share your video on social media, the first thing their followers will see is your thumbnail. Create a thumbnail that captures the essence of the video and demands a click. If you can, avoid using text because it can look a bit blurry on certain screens and in specific formats. Every video needs a click-worthy headline.

The title needs to set expectations for the video. Some people rely on curiosity while others tap into how the video would make you feel. The key is to figure out what works for your audience and tease out a strong emotional reaction. You are reading your last free article for this month. Subscribe for unlimited access.

Create an account to read 2 more. It depends on how they make you feel and why you want to share them. Think about which message you want to convey. Then, find the most creative way to present that information to your audience. This point goes well with the last one and it can help you in the video production process.

While coming up with ideas for your next video, it might be useful to research current trends on the internet. Check out what viewers are talking about. Bernie Sanders became the star of a meme in a matter of days because of the outfit and mittens! The hashtag BernieSits started trending around the world, and brands realized they had an opportunity to appeal to their consumers. This move helped them get noticed online and customers felt that they were just like them.

The pose. The mittens. The social distance. However, you can also follow video trends and see which one your business can engage in.

If you nail it, your customers will share the video quickly! Welcome to the digital age where our attention spans are shorter than ever before! What does this mean for publishers and content creators?

It means that rarely anyone wants to watch a ten-minute video nowadays. Customers are always on the go, and they crave content they can consume while commuting to work.

So, if you want to make a great video, try to keep it as short as you can. Additionally, content that goes viral is usually short , ranging from a few seconds to a couple of minutes. As videos usually go viral on social media, short-form content is the best solution. While checking their social media feeds, customers are met by a wide range of videos. Your content needs to break through the noise and catch their attention.

So, for all those asking how to make a viral video, the answer is: Think about your audience. In most cases, content goes viral because it elicits emotions.

Customers will share videos with their family and friends because they have a reaction to it. Making people feel humor, positivity, compassion, or other happy feelings is a sure-fire way of gaining traction. Sometimes, thought, a viral video evokes negative emotions. For instance, that widely criticized Kendall Jenner ad for Pepsi. The video faced backlash for its content, but it was still seen by millions of people around the world. Obviously, you should strive to ensure your video sparks positive emotions , especially if you want your brand to come across as relatable.

Want to know how to make a viral video?