Most golfers that play in outings have the opportunity to play in a number of events throughout the year. If the economy is tough and a golfer only could choose one outing, would it be yours and why? Do your best to leave a lasting impression at your event and think outside the box. For example, a recent outing I played in had a poker tournament following the round of golf. For those folks that did not do well on the course, they could try their luck at another game.
People loved being able to play cards following the round and the charity ended up making more money following the golf tournament. Topics: Golf Tournament.
Everyone can use a little golf help. Spring and Summer is the perfect time of the year to get your team together out of the office for a company event, and what better way to accomplish that than by organizing a company golf outing? But where do you start? Golf events are a great option for a safe summer event. By choosing a scramble tournament instead of a typical round of golf, your employees can be safely spread apart, while still enjoying some friendly competition.
The first step in planning a golf event is, well, planning. Without proper organization events like this can go off the rails quick.
This should include a coworker or two but will later expand to include contacts from the golf course and any other third party you chose to include, like catering services. Once you have formed your team, determining a date and time for your event is a good place to start! One thing to consider here is tee-off and finishing times. A shotgun start is the best way to ensure that everyone in your group starts and finishes their round around the same time.
A shotgun start means that all groups tee off on a different hole at the same time. Courses will often accommodate 2 groups starting on each hole as well, which pushes your limit to golfers. If you have a smaller group, then this becomes much less complicated and you can simply book individual tee-times for your group.
Once you have your team in place and you know how many people will be attending your event you can start crunching the numbers for your budget. This will help in determining how much money you can put into things like contests, prizes, food, drinks and more. There are also so unique ways to raise money for your event, including sponsorship, merchandise sales, auctions or selling mulligans! Selecting a Golf Course This might just be the most important step in the planning process. Whiffing on golf course selection can tank your event in a hurry.
Here are a few things to consider when picking out the perfect host course:. If you want to deviate from standard individual stroke play to spice up your event, there are a few different team competition formats to pick from.
Each golfer tees off and the best drive is chosen. Then all team members hit their next shot from that spot and continue to play the best shot until the ball goes in the cup. This is an especially popular format for larger events because it increases the rate of play.
Each golfer hits their own ball, but only the lowest score from the team is recorded as the official score for each hole. In this format each golfer plays their own full round, but the team scorecard looks much better in the end. Perhaps it's to demonstrate client appreciation or simply to develop business relationships. Whatever the purpose, be clear on your primary objective for the event and make sure your effort is focused on that purpose.
Next, if your event is to raise money for a charitable organization, set specific goals for how much money you would like to raise, or the level of participation you hope to achieve. Who is your primary audience? You may have multiple audiences and overlapping audiences with similar or conflicting interests. For example, sponsorship packages often include some player foursomes, so your sponsors may also be your event participants.
A truly successful golf event creates valuable experiences for all of its varied audiences. Planning a golf outing is like few other events.
It's part golf tournament and part gala and requires a tremendous amount of organization and planning, so having strong partners is critical. Your organization may have existing resources to help with planning, promotion, and execution, and if you've managed this event in the past, you know what to expect.
If this is your first golf event, you may have an in-house marketing team that can help develop and execute an event marketing plan which is helpful. Or, you may have established donors who would be natural place to start when you look for sponsors for the outing.
Many companies rely on vendors to step up and support their charitable causes with either sponsorship, player participation or volunteers. The best planning committee comprises thoughtful members chosen for their experience, availability, and commitment to the cause. Successful committees have clearly defined roles for individuals, follow meeting agendas, and have concrete deliverables and timelines.
Effective planning committees have:. Extensive Networks : Choose committee members based on their personal networks and willingness to tap into that network. Personal networks are your prime source for sponsors and participants.
Clear Objectives : What do you expect the committee to accomplish? As you recruit committee members, share clearly defined goals, deliverables, and expectations.
Consistent Communication : Use email sparingly, and keep it short. Try a regularly scheduled email monthly to start, then weekly that communicates key information to the committee, like upcoming meeting schedules and agendas.
Schedule meetings in advance and always have an agenda. Determine the type of meeting , document key decisions, action items and who is responsible. Make the notes of each meeting available to committee members. Assign your experts to the tasks for which they are best suited. Establishing a timeline ensures that important tasks are assigned and completed on schedule.
Keep in mind that timelines can be compressed—and usually are—based on the event date. Back to top. To develop a budget for your event , start by listing all the ways you plan to generate income. This could be sponsorships, participation fees, merchandise sales, auctions , etc. Be conservative in your estimates in order to keep your projections realistic. Next, list all expenses related to the planning, promotion, and execution of your event.
The goal is to cover those expenses comfortably, leaving a substantial profit to contribute to charity. Fortunately, many expenses can actually become revenue streams if you offer them as sponsorship opportunities.
For example, in our sample budget, dinner, tee gifts, beverage carts, and cocktails are all funded by different sponsors. Creating a partnership that is beneficial to both the sponsor organization and your organization is the foundation for successful sponsorships. Do you have existing relationships to leverage? Which organizations may have the same purpose as you? Instead, leverage personal connections. How do you find companies who are specifically interested in sponsoring events? Define the Fundamentals of Your Event.
What is the overall vision? What overarching goals are you trying to achieve through the event? Being able to clearly communicate these values to potential sponsors is crucial to helping you secure the sponsorship.
Sponsoring an event is a significant investment, so become familiar with the types of event ROI companies expect to see. Some benefits include i ncreased social media impressions, new sales leads, and a ccess to a specific demographic. Define the Sponsorship Criteria. A sponsorship is more than financial support, and aligned values create true partnerships. These online resources connect companies interested in sponsoring events.
Each site helps you craft the ideal event sponsorship package and make connections with potential sponsors. Focus on Key Decision Makers. Ask your connections to introduce you, or use tools like LinkedIn to find the target stakeholders and send a compelling message. Who attends your event? Where are they from?
What are their roles? Reach out to other organizers you feel you could learn from. Organize an Exceptional Event.
At the end of the day, your main goal is to organize a spectacular event. Remember that sponsorship should complement your goals, not replace them! Again, the best sales strategy is to sell what people want.
By creating a top-tier event experience, you ensure the sponsorship is worth buying. Get creative with your sponsorship opportunities. Title, Platinum and Gold sponsor tiers are fairly standard, but look for other specific opportunities for more sponsorships: course snacks, individual holes, contests, meals, prizes or gifts, etc. Volunteers can be key to a high-quality player experience.
Here are some keys to recruiting and deploying successful volunteers. Ask previous volunteers to participate again. Or ask volunteers from other events to volunteer at the golf tournament. Offer volunteers incentives to participate or appreciation gifts. Define exactly what each volunteer will do—greet players, oversee a contest, set up the silent auction, etc. Volunteers feel successful when they know how to make a tangible contribution.
And those little touches will keep them coming back to your event, year after year. Do you have a tournament coming up, or want to talk through the possibility of hosting one?
Get In Touch. Want even more help planning your next fundraising event? Look no further than the Event Fundraising Handbook. This free, comprehensive guide takes you through every step of the event planning process, with checklists and worksheets to keep you organized. Download Now. Skip to content Menu. Learn More Charity Golf Tournament Formats Golf is a pretty slow sport, and there are a lot of different ways you can structure the actual golf portion of your event.
Here are a few of the most common ways to play a charity golf tournament: Stroke Play: This is the format most golfers and casual fans are most familiar with. In stroke play, players are scored by the numbers of strokes they take.
Better, more experienced players tend to prefer this format, but it can be a little slower for audiences and harder for beginner golfers. The team who wins the most holes wins. Best Ball: This is a more approachable format for beginner and intermediate golfers. In a Best Ball event, each player plays the whole round, and you score using their best scores.
Usually their best 3 or 4 scores. Scramble: Like Best Ball events, Scramble events are better for less experienced golfers. In a Scramble, everyone hits their drives off the tee, then you pick the best shot and hit again from there.
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